Publications
Publications
- March 1988 (Revised January 1993)
- HBS Case Collection
Richardson-Vicks--1985 (A)
Abstract
Considers the predicament of Richardson-Vicks in 1985. After 80 years of growth and independence, the company is the object of takeover rumors. The objective is to determine why these difficulties have arisen and what, if anything, Richardson-Vicks can do about them.
Keywords
Citation
Rock, Kevin F. "Richardson-Vicks--1985 (A)." Harvard Business School Case 288-048, March 1988. (Revised January 1993.)