May 2024
Case
HBS Case Collection

MStudio and Djoli: Accelerating Startup Growth in Francophone Africa

By: Paul A. Gompers, Pippa Tubman Armerding and Temitayo Lawal

Format:Print
| Language:English
| Pages:37

Abstract

Djoli, a procurement platform, was one of the startups launched and supported by MStudio, a startup studio in Côte d'Ivoire, in 2023. After a year of operations, Djoli must look beyond MStudio, which had supported them financially and in kind in exchange for equity, for seed capital which they needed to expand. The options before them presented some challenges but they must make a decision.

Keywords

Agribusiness; Business Startups; Change; Decisions; Demographics; Economics; Entrepreneurship; Entrepreneurial Finance; Information Technology; Management; Operations; Ownership; Agriculture and Agribusiness Industry; Distribution Industry; Technology Industry; Africa; Côte d'Ivoire

Citation

Gompers, Paul A., Pippa Tubman Armerding, and Temitayo Lawal. "MStudio and Djoli: Accelerating Startup Growth in Francophone Africa." Harvard Business School Case 824-183, May 2024.