Publications
Publications
  • December 18, 2023
  • Article
  • MIT Sloan Management Review (website)

Are Everywhere Stores the New Face of Retail?

By: David R. Bell, Santiago Gallino and Antonio Moreno
  • Format:Electronic
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Abstract

Historically, customer engagement and product fulfillment occurred in the same place — a traditional retail store. But today, retailers are beginning to explore how they can create opportunities for customers to engage with products in native environments. A related approach is to use nontraditional spaces for inventory storage, potentially speeding fulfillment. While it’s still early days, retailers should proactively consider these strategies’ potential risks and opportunities.

Keywords

Customer Focus and Relationships; Consumer Behavior; Distribution; Logistics; Retail Industry

Citation

Bell, David R., Santiago Gallino, and Antonio Moreno. "Are Everywhere Stores the New Face of Retail?" MIT Sloan Management Review (website) (December 18, 2023).

About The Author

Antonio Moreno

Technology and Operations Management
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