Publications
Publications
  • March 2024 (Revised April 2024)
  • Case
  • HBS Case Collection

Out of Hand Theater: Monetizing Creativity

By: Christina Wallace, Henry McGee, Rohit Deshpandé and Max Hancock
  • Format:Print
  • | Language:English
  • | Pages:15
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Abstract

Ariel Fristoe co-founded the Out of Hand Theater ensemble (OOH) in Atlanta in 2001. OOH began as a traditional theater nonprofit, which Ariel and her colleagues ran on a shoestring budget. But over the years, the group transformed: First, around 2010, OOH pivoted to science outreach. Then, around 2018, OOH shifted its focus to racial and economic justice, and staged a series of shows in Atlanta community members' private homes.

Keywords

Business Transformation; Theatre-company; Arts Marketing; Transformation; Theater Entertainment; Social Marketing; Business Model; Entertainment and Recreation Industry; Atlanta

Citation

Wallace, Christina, Henry McGee, Rohit Deshpandé, and Max Hancock. "Out of Hand Theater: Monetizing Creativity." Harvard Business School Case 824-150, March 2024. (Revised April 2024.)

About The Authors

Christina M. Wallace

Entrepreneurial Management
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Henry W. McGee

Entrepreneurial Management
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Rohit Deshpande

Marketing
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