Publications
Publications
- April 2024
- HBS Case Collection
Qualcomm, Inc. in 2024
By: David B. Yoffie and Sarah von Bargen
Abstract
Qualcomm was facing a new era in 2024. After a judge’s adverse anti-trust decision almost destroyed Qualcomm’s business model, the company was victorious on appeal. The new CEO was optimistic about new growth opportunities in technologies such as 5G, AI, and augmented reality (AR). However, Qualcomm’s valuation had fallen dramatically behind Nvidia, TSMC, Broadcom, and AMD in 2024. Due to U.S.- Chinese trade tensions, business in China was also getting complicated. Lastly, sales of new smartphones were dropping, while sales of new phones increased, potentially impacting Qualcomm’s licensing and modem business for new devices.
Keywords
Business Model; Lawsuits and Litigation; Growth and Development Strategy; Organizational Change and Adaptation; Valuation; Business Strategy; Technology Industry; United States; China
Citation
Yoffie, David B., and Sarah von Bargen. "Qualcomm, Inc. in 2024." Harvard Business School Case 724-477, April 2024.