Publications
Publications
- March 2024 (Revised July 2024)
- HBS Case Collection
H2 Green Steel: A Clean-Tech Triple Play?
By: Debora L. Spar, Gunnar Trumbull, Henry Tao and Julia Comeau
Abstract
At the end of 2023, the Swedish startup H2 Green Steel was mid-way through construction on an integrated steel plant in Northern Sweden that would use abundant local hydro power to create Europe’s first commercial-scale green steel. Their goal was to help European manufacturers to decarbonize their upstream (Scope 3) inputs, and they had successfully negotiated offtake contracts with the big European car companies. Their aspiration did not stop there, however. Maria Persson Gulda, chief technology officer at H2 Green Steel, was already thinking about how to take their green steel technology to other regions, and for use by other kinds of customers. They could play a critical role in addressing a core cause of climate change, but achieving this would require that they scale up their technology as rapidly as possible. How should that be done?
Keywords
Steel; Green Business; Green Technology; Factories, Labs, and Plants; Business Startups; Climate Change; Technological Innovation; Growth and Development Strategy; Renewable Energy; Steel Industry; Sweden
Citation
Spar, Debora L., Gunnar Trumbull, Henry Tao, and Julia Comeau. "H2 Green Steel: A Clean-Tech Triple Play?" Harvard Business School Case 324-101, March 2024. (Revised July 2024.)