Publications
Publications
- February 2024
- HBS Case Collection
UGG Steps into the Metaverse
By: Shunyuan Zhang and Sunil Gupta
Abstract
Teaching Note for HBS Case No. 523-013.
Keywords
Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Apparel and Accessories Industry; Fashion Industry; Information Technology Industry; United States
Citation
Zhang, Shunyuan, and Sunil Gupta. "UGG Steps into the Metaverse." Harvard Business School Teaching Note 524-075, February 2024.