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UGG Steps into the Metaverse

By: Shunyuan Zhang and Sunil Gupta
  • Format:Print
  • | Language:English
  • | Pages:16
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Abstract

Teaching Note for HBS Case No. 523-013.

Keywords

Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Apparel and Accessories Industry; Fashion Industry; Information Technology Industry; United States

Citation

Zhang, Shunyuan, and Sunil Gupta. "UGG Steps into the Metaverse." Harvard Business School Teaching Note 524-075, February 2024.

About The Authors

Shunyuan Zhang

Marketing
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Sunil Gupta

Marketing
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