March 2024
Supplement
HBS Case Collection

Managing Customers for Growth

By: Eva Ascarza

Format:Electronic
| Language:English
| Pages:62

Citation

Ascarza, Eva. "Managing Customers for Growth." Harvard Business School PowerPoint Supplement 524-063, March 2024.

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About The Author

Eva Ascarza

Marketing

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- July–August 2024
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Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals

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Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization

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Personalization and Targeting: How to Experiment, Learn & Optimize

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