March 2024
Case
HBS Case Collection

ixigo

By: Ranjay Gulati and Rachna Tahilyani

Format:Print
| Language:English
| Pages:20

Abstract

Ixigo is India’s second-largest online travel aggregator (OTA) and the market leader among private train OTAs. It has overcome numerous near-death crises to emerge as a customer-centric, profitable firm. It aspires to become the leading OTA in the next billion Internet user segment; to reach this goal it has launched an initial public offering. The founders must now decide how to grow their market share while meeting the profitability constraints imposed by public markets.