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  • February 2024 (Revised September 2024)
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TimeCredit

By: Emanuele Colonnelli, Raymond Kluender and Shai Benjamin Bernstein
  • Format:Print
  • | Language:English
  • | Pages:26
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Abstract

TimeCredit is an artificial intelligence (AI) startup that is developing large language models (LLMs) to generate accounting memos. The case follows Ndonga Sagnia, a Gambian Harvard Business School MBA student with an accounting background, as she decides how much money to raise for her early-stage venture. The case also covers the challenges of finding a technical cofounder, initial equity allocation decisions, and the implications of the market context and founder identity for fundraising choices.

Keywords

Accounting; Business Startups; Entrepreneurship; Financing and Loans; AI and Machine Learning; Entrepreneurial Finance; Identity; Technology Industry

Citation

Colonnelli, Emanuele, Raymond Kluender, and Shai Benjamin Bernstein. "TimeCredit." Harvard Business School Case 824-139, February 2024. (Revised September 2024.)

About The Authors

Raymond P. Kluender

Entrepreneurial Management
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Shai Benjamin Bernstein

Entrepreneurial Management
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