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Crocs: Using Community-Centric Marketing to Make Ugly Iconic

By: Ayelet Israeli and Anne V. Wilson
  • Format:Print
  • | Language:English
  • | Pages:13
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Abstract

Teaching Note for HBS Case No. 524-006.

Citation

Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Teaching Note 524-065, January 2024.

About The Author

Ayelet Israeli

Marketing
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