Publications
Publications
  • February 2024
  • Case
  • HBS Case Collection

SundaySky: Changing Customer Experiences through Personalized Video

By: David C. Edelman and James Barnett
  • Format:Print
  • | Language:English
  • | Pages:11
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Abstract

In June 2023, SundaySky CEO Jim Dicso considers growth strategies. The software-as-a-service company provided software to create advertising videos, customer service videos, and other videos, like employee training modules, and had begun to pilot a new generative artificial intelligence (AI) assistant.

Keywords

Advertising; Strategy; Technology Adoption; AI and Machine Learning; Applications and Software; Growth and Development Strategy; Advertising Industry; Technology Industry; United States

Citation

Edelman, David C., and James Barnett. "SundaySky: Changing Customer Experiences through Personalized Video." Harvard Business School Case 524-013, February 2024.

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