Publications
Publications
  • January 2024
  • Case
  • HBS Case Collection

Vibrant Health

By: Henry McGee and Sarah Mehta
  • Format:Print
  • | Language:English
  • | Pages:20
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Abstract

This case is about nutritional supplements company Vibrant Health, among the 100 largest Black-owned businesses in the U.S. After acquiring the company from its white founder in 2007, co-owners Ted and Paige Parker significantly grew its sales. Set in September 2023, the case follows the Parkers as they work to increase Vibrant Health’s market share among Black consumers and simultaneously weigh the potential and pitfalls of tapping external investment to fuel the company’s growth.

Keywords

Business Ventures; Race; Entrepreneurship; Nutrition; Ownership; Business Strategy; Growth and Development Strategy; Leadership; Sales; Food and Beverage Industry; Health Industry; Eastern United States

Citation

McGee, Henry, and Sarah Mehta. "Vibrant Health." Harvard Business School Case 824-058, January 2024.

About The Author

Henry W. McGee

Entrepreneurial Management
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