Publications
Publications
- November 2023 (Revised November 2024)
- HBS Case Collection
Decarbonizing Shipping at A.P. Møller-Maersk (A)
By: Willy Shih, Michael W. Toffel and Kelsey Carter
Abstract
Container shipping was responsible for moving more than 80% of globally traded goods, and almost 3% of global greenhouse gas emissions. A.P. Møller-Maersk, one of the top three container lines, conducted an extensive lifecycle assessment (LCA) of alternative fuels, before deciding to bet on methanol. This case reviews the LCA methodology and the fuel choices, as well as the long term implications of their selection.
Keywords
Greenhouse Gas Emissions; Energy Sources; Environmental Sustainability; Ship Transportation; Shipping Industry
Citation
Shih, Willy, Michael W. Toffel, and Kelsey Carter. "Decarbonizing Shipping at A.P. Møller-Maersk (A)." Harvard Business School Case 624-049, November 2023. (Revised November 2024.)