Publications
Publications
- December 2023 (Revised August 2024)
- HBS Case Collection
Monsters in the Machine? Tackling the Challenge of Responsible AI
By: Paul M. Healy and Debora L. Spar
Abstract
In November of 2022, the small tech company OpenAI released ChatGPT, an artificial intelligence chatbot which quickly captured the public’s imagination—becoming the world’s fastest-growing consumer application within months of its release. Though observers from across sectors were thrilled by the infinite potential uses of generative AI products like ChatGPT, the release also sparked an intense debate about the potential risks of AI, including job displacement, privacy violations, and the spread of misinformation. New companies like OpenAI, along with established giants in the rapidly emerging field such as Microsoft, Google, Amazon, and Meta faced intense questions about how the new technology should be used and regulated. But just what does “responsible AI” entail and who gets to make that decision? And what players should be involved in shaping the rules that will ultimately govern this crucial generation of technology?
Keywords
Technological Innovation; AI and Machine Learning; Ethics; Governing Rules, Regulations, and Reforms; Technology Adoption; Corporate Social Responsibility and Impact; Technology Industry; United States; European Union; China
Citation
Healy, Paul M., and Debora L. Spar. "Monsters in the Machine? Tackling the Challenge of Responsible AI." Harvard Business School Case 324-062, December 2023. (Revised August 2024.)