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How Private Investors Value 'Platformness': An Exploratory Study of Unicorns

By: David B. Yoffie, Michael A. Cusumano, Annabelle Gawer, Sarah von Bargen and Kwesi Acquay
  • Language:English
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Abstract

This paper explores the premium investors have been willing to pay for private companies (unicorns) that are digital platforms vs. traditional companies.

Keywords

Platforms And Ecosystems; Digital Platforms; Investment Portfolio

Citation

Yoffie, David B., Michael A. Cusumano, Annabelle Gawer, Sarah von Bargen, and Kwesi Acquay. "How Private Investors Value 'Platformness': An Exploratory Study of Unicorns." Working Paper, October 2023.

About The Author

David B. Yoffie

Strategy
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