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Bosch (A-B): Entering the Electric Bike Market?

By: Ramon Casadesus-Masanell, Oliver Gassmann, Felix Wortmann, Sven Jung and Jordan Mitchell
  • Format:Print
  • | Language:English
  • | Pages:21
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Abstract

Teaching Note for HBS Case No. 722-459 and 722-460.

Citation

Casadesus-Masanell, Ramon, Oliver Gassmann, Felix Wortmann, Sven Jung, and Jordan Mitchell. "Bosch (A-B): Entering the Electric Bike Market?" Harvard Business School Teaching Note 724-427, March 2024.

About The Author

Ramon Casadesus-Masanell

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