Publications
Publications
- November 2023
- HBS Case Collection
Axie Infinity: Video Game Meets Blockchain
By: Marco Di Maggio and Wenyao Sha
Abstract
The narrative unfolds from the perspective of Sky Mavis's leadership team, facing a high-stakes, rapidly evolving digital frontier. They navigate the exhilarating yet tumultuous journey of Axie Infinity, balancing innovation with sustainability. It explores the game's innovative approach to monetizing player engagement through cryptocurrency, and the challenges of sustaining a digital economy. Set in the dynamic world of blockchain gaming, they address complex challenges like the Ronin hack and the intricacies of managing a vibrant but volatile 'play-to-earn' economy, all while redefining the boundaries of gaming and finance. The case offers insights into the evolving landscape of gaming and blockchain technology, highlighting both the potential and the risks of this new economic model. The case offers an inside look into the strategic decision-making process in an innovative and rapidly evolving digital landscape.
Keywords
Blockchain; Business Model; Games, Gaming, and Gambling; Currency; Innovation and Management; Business Strategy; Video Game Industry
Citation
Di Maggio, Marco, and Wenyao Sha. "Axie Infinity: Video Game Meets Blockchain." Harvard Business School Case 224-021, November 2023.