Publications
Publications
- December 2023 (Revised July 2024)
- HBS Case Collection
Boortmalt: The Master Maltster
By: Forest Reinhardt, Jose B Alvarez, Damien McLoughlin, Lena Duchene and Emer Moloney
Abstract
By May 2023, Boortmalt was the world’s leading producer of malt, with a production capacity of 3 million tonnes, 15% of global market share, and 27 malting plants across five continents. It had recently acquired a major competitor and had sustained an EBITDA growth of 17% per annum over the past ten years. Despite this success, Yvan Schaepman, Boortmalt’s charismatic and eco-conscious CEO, was aware of the rapidly evolving malting industry, marked by changing consumer preferences, technological advancements, and shifting climate dynamics. Schaepman was considering various strategies to sustain growth amidst these headwinds, including greenfield investments, exploring new acquisitions, and expanding into the food sector. This case study explores Boortmalt’s growth trajectory, and assesses different strategies for sustaining and enhancing growth. Additionally, it dives into the unique world of malting, the company’s culture and sustainability efforts, and the challenges and opportunities of acquiring a competitor.
Keywords
Plant-Based Agribusiness; Mergers and Acquisitions; Talent and Talent Management; Customer Focus and Relationships; Values and Beliefs; Financing and Loans; Employee Relationship Management; Collaborative Innovation and Invention; Innovation Leadership; Knowledge Sharing; Leadership Style; Business or Company Management; Growth and Development Strategy; Growth Management; Management Style; Resource Allocation; Corporate Social Responsibility and Impact; Strategic Planning; Environmental Sustainability; Organizational Culture; Agriculture and Agribusiness Industry; Belgium; Europe
Citation
Reinhardt, Forest, Jose B Alvarez, Damien McLoughlin, Lena Duchene, and Emer Moloney. "Boortmalt: The Master Maltster." Harvard Business School Case 724-021, December 2023. (Revised July 2024.)