November 2023
Case
HBS Case Collection

Nourishing Communities: Brighter Bites Approach to Childhood Nutrition

By: David E. Bell, Forest Reinhardt and Ai-Ling Jamila Malone

Format:Print
| Language:English
| Pages:21

Abstract

In September 2023, Brighter Bites, a Houston-based non-profit that distributed fresh produce and nutrition education in underserved communities across 11 cities and 5 states, grappled with identifying the best path forward for continued growth. Brighter Bites proved that their program effectively changed behavior with participating families developing and sustaining healthier eating habits and consuming more fruits and vegetables each week, two years after they completed the program. Brighter Bites wanted to change the trajectory of health across low-income and food insecure households and had to navigate the program's dependency on produce and logistics partners and restricted funding sources.

Keywords

Nutrition; Growth and Development Strategy; Logistics; Nonprofit Organizations; Human Needs; Poverty; Houston

Citation

Bell, David E., Forest Reinhardt, and Ai-Ling Jamila Malone. "Nourishing Communities: Brighter Bites Approach to Childhood Nutrition." Harvard Business School Case 724-007, November 2023.