Publications
Publications
- November 2023 (Revised March 2024)
- HBS Case Collection
Customer Data Privacy
By: Eva Ascarza and Ta-Wei Huang
Abstract
This note provides an overview of the evolving landscape of customer data privacy in 2023. It highlights two pivotal aspects that make privacy a central concern for businesses: building and maintaining customer trust and navigating the intricate regulatory environments. The note examines common privacy risks and their potential impacts on businesses, including reputational damage and compliance issues. It also offers insights into the differences between European and American regulatory practices. Furthermore, the note explores prevalent business practices related to data privacy and the challenges faced by industry professionals. It concludes by analyzing the perspectives of both consumers and regulators on privacy, identifying key challenges, and posing thought-provoking questions for further exploration in this digital age.
Keywords
Customer Relationship Management; Governance Compliance; Governing Rules, Regulations, and Reforms; Risk and Uncertainty; Reputation; Trust; Information Management; Retail Industry; Technology Industry; Financial Services Industry; Telecommunications Industry; Europe; United States
Citation
Ascarza, Eva, and Ta-Wei Huang. "Customer Data Privacy." Harvard Business School Technical Note 524-005, November 2023. (Revised March 2024.)