Publications
Publications
  • January 2024
  • Case
  • HBS Case Collection

The Financial Times (FT) and Generative AI

By: Andrew Rashbass, Ramon Casadesus-Masanell and Jordan Mitchell
  • Format:Print
  • | Language:English
  • | Pages:32
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Abstract

In September 2023, John Ridding, CEO of the Financial Times, was considering the possible impact of Generative AI on the industry and his business. Having navigated successfully the seismic shift from print to digital, and reporting record results, the company was debating how to harness the power of generative AI. The case therefore is an example of a successful business confronting a new paradigm in its market which will impact many of the industry’s power and profit dynamics, making it appropriate for teaching Porter’s Five Forces, S-curves, corporate innovation, sources of value and competitive advantage.

Keywords

AI and Machine Learning; Technology Adoption; Change Management; Journalism and News Industry

Citation

Rashbass, Andrew, Ramon Casadesus-Masanell, and Jordan Mitchell. "The Financial Times (FT) and Generative AI." Harvard Business School Case 724-410, January 2024.

About The Author

Ramon Casadesus-Masanell

Strategy
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