Publications
Publications
  • October 2023 (Revised February 2024)
  • Teaching Note
  • HBS Case Collection

Managing Customer Retention at Teleko

By: Eva Ascarza and Ta-Wei Huang
  • Format:Print
  • | Language:English
  • | Pages:40
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Abstract

Teaching Note for HBS Case No. 523-005.

Keywords

Customer Relationship Management; United States

Citation

Ascarza, Eva, and Ta-Wei Huang. "Managing Customer Retention at Teleko." Harvard Business School Teaching Note 524-036, October 2023. (Revised February 2024.)

About The Author

Eva Ascarza

Marketing
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