Veeva Systems: The Next Frontier

Born out of a desire to bring technological advances in enterprise software into the healthcare vertical, Peter Gassner and Matt Wallach founded Veeva to bring life sciences companies into the digital age for data management in both the commercial and R&D sectors. Over the course of years of growth, the company expanded to take a commanding share of the market and become the nearly-uniform "operating system" for life sciences companies. Veeva also became the first Public Benefits Corporation (PBC) in the U.S. to enshrine their objectives for the industry within their business model and as one of five stakeholders, along with shareholders, as a for-profit company. Veeva is now at a crossroads and must decide where to go to ensure compliance with their objectives as a PBC, continue their growth and expansion, and ensure they maintain market share. What should the company do?