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  • October 2023 (Revised April 2024)
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Veeva Systems: The Next Frontier

By: Satish Tadikonda and William Marks
  • Format:Print
  • | Language:English
  • | Pages:31
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Abstract

Born out of a desire to bring technological advances in enterprise software into the healthcare vertical, Peter Gassner and Matt Wallach founded Veeva to bring life sciences companies into the digital age for data management in both the commercial and R&D sectors. Over the course of years of growth, the company expanded to take a commanding share of the market and become the nearly-uniform "operating system" for life sciences companies. Veeva also became the first Public Benefits Corporation (PBC) in the U.S. to enshrine their objectives for the industry within their business model and as one of five stakeholders, along with shareholders, as a for-profit company. Veeva is now at a crossroads and must decide where to go to ensure compliance with their objectives as a PBC, continue their growth and expansion, and ensure they maintain market share. What should the company do?

Keywords

Business Model; Governance Compliance; Applications and Software; Growth Management; Expansion; Technology Industry

Citation

Tadikonda, Satish, and William Marks. "Veeva Systems: The Next Frontier." Harvard Business School Case 824-074, October 2023. (Revised April 2024.)
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About The Author

Satish K. Tadikonda

Entrepreneurial Management
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Related Work

    • October 2023 (Revised April 2024)
    • Faculty Research

    Veeva Systems: The Next Frontier

    By: Satish Tadikonda and William Marks
Related Work
  • Veeva Systems: The Next Frontier By: Satish Tadikonda and William Marks
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