Publications
Publications
- October 2023 (Revised April 2024)
- HBS Case Collection
TetraScience: Unlocking the Power of Scientific Data
By: Satish Tadikonda and William Marks
Abstract
After pivoting from a focus on hardware to a focus on scientific data, TetraScience, led by veteran SaaS executive, Patrick Grady and Founder Spin Wang, has embarked on a journey from nearly cash-out to a player in the scientific data management space. This case focuses on challenges within the scientific data space today, including TetraScience's approach to building a two-sided network, and how the company plans to utilize the pivot as a way to address one or both sides of that network and build upon their desired new business model. Where should TetraScience look to expand their total addressable market (TAM) and capture market share in an industry where companies know they have a need to solve their data issues, but have a ton of inertia holding the industry within the status quo?
Keywords
Business Model; Change Management; Entrepreneurship; Information Management; Business Strategy; Market Entry and Exit; Information Technology Industry
Citation
Tadikonda, Satish, and William Marks. "TetraScience: Unlocking the Power of Scientific Data." Harvard Business School Case 824-072, October 2023. (Revised April 2024.)