Publications
Publications
- October 2023 (Revised October 2024)
- HBS Case Collection
UnDosTres: Building the Paytm of Mexico
By: Álvaro Rodríguez Arregui, Max Hancock and Amy Klopfenstein
Abstract
Arpit Gupta, Naveen Sharma, and Vikram Deswal co-founded the mobile payment app UnDosTres in Mexico City in 2015. In the past, Gupta had worked at Paytm, an India-based payment app valued at over $1 billion. In Mexico, the co-founders hoped to recreate Paytm’s success. The co-founders quickly learned that in Mexico, the Paytm playbook could only get them so far. To grow UnDosTres, they needed to think fast and adapt to Mexico’s unique business environment.
Keywords
Technology Adoption; Advertising; Digital Platforms; Growth and Development Strategy; Adaptation; Technology Industry; Financial Services Industry; Mexico; India
Citation
Rodríguez Arregui, Álvaro, Max Hancock, and Amy Klopfenstein. "UnDosTres: Building the Paytm of Mexico." Harvard Business School Case 824-036, October 2023. (Revised October 2024.)