Publications
Publications
- November 2023
- HBS Case Collection
Riiid: Scaling AI Educational Services Globally
By: John Jong-Hyun Kim, Nancy Dai and Ruru Hoong
Abstract
This article explores the definition and evolution of AI, its applications in education, and the role of AI, particularly in K-12 education. It discusses the founding of Riiid, an AI-driven educational technology company, and its journey in the education sector, with a focus on the TOEIC market in South Korea.
Keywords
AI and Machine Learning; Economic Sectors; Technological Innovation; Education Industry; South Korea; Asia
Citation
Kim, John Jong-Hyun, Nancy Dai, and Ruru Hoong. "Riiid: Scaling AI Educational Services Globally." Harvard Business School Case 324-030, November 2023.