Publications
Publications
  • November 2023
  • Case
  • HBS Case Collection

Riiid: Scaling AI Educational Services Globally

By: John Jong-Hyun Kim, Nancy Dai and Ruru Hoong
  • Format:Print
  • | Language:English
  • | Pages:28
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Abstract

This article explores the definition and evolution of AI, its applications in education, and the role of AI, particularly in K-12 education. It discusses the founding of Riiid, an AI-driven educational technology company, and its journey in the education sector, with a focus on the TOEIC market in South Korea.

Keywords

AI and Machine Learning; Economic Sectors; Technological Innovation; Education Industry; South Korea; Asia

Citation

Kim, John Jong-Hyun, Nancy Dai, and Ruru Hoong. "Riiid: Scaling AI Educational Services Globally." Harvard Business School Case 324-030, November 2023.

About The Author

John Jong-Hyun Kim

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