ReUp Education: Can AI Help Learners Return to College?

Founded in 2015, ReUp Education helps “stopped out students”—learners who have stopped making progress towards graduation—achieve their college completion goals. The company relies on a team of success coaches to engage with learners and help them reenroll. In 2019, ReUp developed an artificial intelligence (AI) algorithm to help coaches better tailor the support they provide. A disappointing 2021 experiment showing limited utility of the algorithm, however, causes ReUp’s senior leaders to question the value of AI for such a personalized, nuanced task like success coaching.