Publications
Publications
  • 1999
  • Chapter
  • Handbook of Services Marketing and Management

Frequency Programs in Service Industries

By: J. A. Deighton
  • Format:Print
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Keywords

Customer Focus and Relationships; Consumer Behavior; Service Industry

Citation

Deighton, J. A. "Frequency Programs in Service Industries." Chap. 24 in Handbook of Services Marketing and Management, edited by Dawn Iacobucci and Teresa A. Swartz, 401–407. Thousand Oaks, CA: Sage Publications, 1999.

About The Author

John A. Deighton

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