Publications
Publications
  • September 2023
  • Case
  • HBS Case Collection

DocSend: A Path off the Plateau?

By: Thomas R. Eisenmann and Jeffrey Huizinga
  • Format:Print
  • | Language:English
  • | Pages:12
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Abstract

Recounts how the leaders of DocSend, an early-stage startup that offered tools for sharing files online, searched for a viable business model and weighed tradeoffs in transitioning from a sales-led to a product-led "go-to-market" approach.

Keywords

Technology; Start-up; Growth; Business Model; Business Startups; Sales; Growth and Development Strategy; Technology Industry

Citation

Eisenmann, Thomas R., and Jeffrey Huizinga. "DocSend: A Path off the Plateau?" Harvard Business School Case 824-038, September 2023.

About The Author

Thomas R. Eisenmann

Entrepreneurial Management
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