Publications
Publications
- September 2023
- HBS Case Collection
Breaking Barriers: How Brex is Shaping the Future of Financial Services for Startups
By: Marco Di Maggio, James Barnett and Susie L. Ma
Abstract
In 2020, Henrique Dubugras and Pedro Franceschi, co-founders and co-CEO’s of the fintech company Brex, needed to determine how to balance their vision with the desires of their investors. They intended to expand Brex’s offerings to include other products that served the financial needs of their startup, but some of their investors believed the focus should be on improving existing features to meet customer base needs. While Dubugras and Franceschi oversaw development of existing products and considered new ones, they were also trying to raise a Series D round from the same investors who voiced concerns on expansion. How should they balance their vision of a one-stop financial shop for businesses, with the investors’ desire to be cautious and offer features to keep up with the competition?
Citation
Di Maggio, Marco, James Barnett, and Susie L. Ma. "Breaking Barriers: How Brex is Shaping the Future of Financial Services for Startups." Harvard Business School Case 224-030, September 2023.