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  • September 2023
  • Case
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FoodCloud: Tackling Food Insecurity and Climate Change in One Bite

By: Brian Trelstad and Emer Moloney
  • Format:Print
  • | Language:English
  • | Pages:31
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Abstract

In 2013, Aoibheann O’Brien and Iseult Ward founded FoodCloud, a non-profit social enterprise that aimed to address food waste and food insecurity issues. Through its technology platform, Foodiverse, FoodCloud connected surplus food from retailers with community groups in need. By 2022, the company had partnered with Tesco Ireland and Tesco UK, and was rolling out its solution in the Czech Republic and Slovakia. O’Brien and Ward were eager to scale their solution globally, but funding the growth of a non-profit posed a challenge. Options included spinning off Foodiverse into an investment-seeking entity or retaining non-profit status to raise a social impact bond. The founders also sought to amplify their impact in Ireland to position the country as a leader in food waste reduction. The co-founders wondered whether to focus on developing an exemplary local sustainable food system or expand their proven technology solution globally, and where to find the funds for their chosen path.

Keywords

Nonprofit Organizations; Expansion; Technological Innovation; Environmental Sustainability; Social Issues; Growth and Development Strategy; Green Technology Industry; Agriculture and Agribusiness Industry; Food and Beverage Industry; Republic of Ireland; Europe

Citation

Trelstad, Brian, and Emer Moloney. "FoodCloud: Tackling Food Insecurity and Climate Change in One Bite." Harvard Business School Case 324-031, September 2023.
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About The Author

Brian L. Trelstad

General Management
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  • TfL Pension Fund and the 2022 Gilt Market Crisis By: Emil N. Siriwardane, Vincent Dessain, Emer Moloney and Carlota Moniz
  • Upstream USA By: Brian Trelstad and Alexis Lefort
  • Social Enterprise in Latin America By: Brian L. Trelstad and Karina Souza
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