Publications
Publications
- October 2023 (Revised March 2024)
- HBS Case Collection
GameStop: Social Media Finds a Cheat Code (A)
By: Joseph Pacelli and Sarah Mehta
Abstract
This case covers the events leading up to the 2021 GameStop short squeeze. Using GameStop as an illustrative example, the case explores the rise in retail trading, increased financial information sharing on social media, and the gamification of investing enabled by trading applications (apps) such as Robinhood.
Keywords
Value; Stocks; Financial Markets; Social Media; Investment; Applications and Software; Financial Services Industry; United States
Citation
Pacelli, Joseph, and Sarah Mehta. "GameStop: Social Media Finds a Cheat Code (A)." Harvard Business School Case 124-005, October 2023. (Revised March 2024.)