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Apple’s iPhone Revolution: Pioneering the Circular Economy

By: George Serafeim
  • Format:Print
  • | Language:English
  • | Pages:16
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Abstract

Teaching Note for HBS Case 123-089. The case describes the Trade-In system for iPhones that allow iPhones to be refurbished and reused or to be recycled. The case provides information for the students to analyze the financial attractiveness of the Trade-In system and the carbon avoidance of the secondhand market for iPhones.

Keywords

Iphone; Smartphone; Technology; Sustainability; Climate Change; Business Model Innovation; Carbon Emissions; Recycling; Business Model; Product Design; Technology Industry

Citation

Serafeim, George. "Apple’s iPhone Revolution: Pioneering the Circular Economy." Harvard Business School Teaching Note 124-026, September 2023.

About The Author

George Serafeim

Accounting and Management
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