Publications
Publications
- September 2023
- HBS Case Collection
Apple’s iPhone Revolution: Pioneering the Circular Economy
By: George Serafeim
Abstract
Teaching Note for HBS Case 123-089. The case describes the Trade-In system for iPhones that allow iPhones to be refurbished and reused or to be recycled. The case provides information for the students to analyze the financial attractiveness of the Trade-In system and the carbon avoidance of the secondhand market for iPhones.
Keywords
Iphone; Smartphone; Technology; Business Model Innovation; Carbon Emissions; Recycling; Business Model; Product Design; Climate Change; Environmental Sustainability; Green Technology; Technology Industry
Citation
Serafeim, George. "Apple’s iPhone Revolution: Pioneering the Circular Economy." Harvard Business School Teaching Note 124-026, September 2023.