Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • September 2023 (Revised January 2024)
  • Case
  • HBS Case Collection

AI21 Labs in 2023: Strategy for Generative AI

By: David Yoffie, Orna Dan and Elena Corsi
  • Format:Print
  • | Language:English
  • | Pages:21
ShareBar

Abstract

Israeli generative artificial intelligence company AI21 Labs was founded in 2017 to realize the vision of true machine intelligence. It sought to reinvent writing and reading and in 2020 it launched Wordtune, an app using GenAI software to offer alternate text suggestions to help improve users’ prose; in 2021 it released Wordtune Read, an app that summarized documents. In 2021 the company unveiled its first Large Language Model (LLM), and it also offered five application program interfaces on its Studio platform. Following a 2023 partnership with Amazon Bedrock, AI21 Labs’ LLM was available to third parties. After Generative AI burst onto the global scene in 2022, AI21 Labs considered the best strategy to stay relevant among tech giants in the GenAI arena.

Keywords

Decision Making; AI and Machine Learning; Innovation Strategy; Growth and Development Strategy; Applications and Software; Competitive Strategy; Technology Industry; Israel

Citation

Yoffie, David, Orna Dan, and Elena Corsi. "AI21 Labs in 2023: Strategy for Generative AI." Harvard Business School Case 724-383, September 2023. (Revised January 2024.)
  • Educators
  • Purchase

About The Author

David B. Yoffie

Strategy
→More Publications

Related Work

    • May 2024
    • Faculty Research

    AI21 Labs in 2023: Strategy for Generative AI

    By: David Yoffie
    • September 2023 (Revised January 2024)
    • Faculty Research

    AI21 Labs in 2023: Strategy for Generative AI

    By: David Yoffie, Orna Dan and Elena Corsi
Related Work
  • AI21 Labs in 2023: Strategy for Generative AI By: David Yoffie
  • AI21 Labs in 2023: Strategy for Generative AI By: David Yoffie, Orna Dan and Elena Corsi
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.