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Publications

Arcos Dorados: Decarbonizing McDonald’s in Latin America – Standard vs Geographically Customized Strategy

By: George Serafeim and Michael W. Toffel
  • Format:Video
  • | Language:English
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Citation

Serafeim, George, and Michael W. Toffel. "Arcos Dorados: Decarbonizing McDonald’s in Latin America – Standard vs Geographically Customized Strategy." Harvard Business School Multimedia/Video Supplement 624-704, September 2023.

About The Authors

George Serafeim

Accounting and Management
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Michael W. Toffel

Technology and Operations Management
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