Publications
Publications
- August 2023 (Revised September 2023)
- HBS Case Collection
Zegna
By: Rohit Deshpandé, Dante Roscini and Elena Corsi
Abstract
A traditionally mono-brand menswear luxury company faces growing competition from international groups and changes its brand focus from formal wear to leisure wear
Keywords
Citation
Deshpandé, Rohit, Dante Roscini, and Elena Corsi. "Zegna." Harvard Business School Case 524-021, August 2023. (Revised September 2023.)