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  • August 2023 (Revised September 2023)
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Zegna

By: Rohit Deshpandé, Dante Roscini and Elena Corsi
  • Format:Print
  • | Language:English
  • | Pages:25
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Abstract

A traditionally mono-brand menswear luxury company faces growing competition from international groups and changes its brand focus from formal wear to leisure wear

Keywords

Marketing Strategy; Product Marketing; Product Positioning; Fashion Industry; Italy

Citation

Deshpandé, Rohit, Dante Roscini, and Elena Corsi. "Zegna." Harvard Business School Case 524-021, August 2023. (Revised September 2023.)

About The Authors

Rohit Deshpande

Marketing
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Dante Roscini

Business, Government and the International Economy
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