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Honeycomb (B): Jumping on The Generative AI Bandwagon?

By: Jeffrey J. Bussgang and Kumba Sennaar
  • Format:Print
  • | Language:English
  • | Pages:5
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Abstract

Honeycomb, an audio app enabling users to record stories and save family memories, considers pivoting to embrace generative AI. What should the co-founders business model look like if they pursued this new direction?

Keywords

Entrepreneurship; Venture Capital; Operations; Business Startups; Business Model; AI and Machine Learning; Technology Industry; United States

Citation

Bussgang, Jeffrey J., and Kumba Sennaar. "Honeycomb (B): Jumping on The Generative AI Bandwagon?" Harvard Business School Supplement 824-013, July 2023.

About The Author

Jeffrey J. Bussgang

Entrepreneurial Management
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