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  • July 2023
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Honeycomb

By: Jeffrey J. Bussgang and Kumba Sennaar
  • Format:Print
  • | Language:English
  • | Pages:12
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Abstract

Honeycomb, an audio app enabling seniors to record stories and save family memories, suddenly draws interest from a younger user demographic. The co-founders consider pivoting to better serve this new user demographic. How should they think about strategy, brand, and investor and staff retention in the context of a new round of seed financing ready to close?

Keywords

Entrepreneurship; Venture Capital; Operations; Business Startups; Customer Focus and Relationships; Age; Brands and Branding; Technology Industry; United States

Citation

Bussgang, Jeffrey J., and Kumba Sennaar. "Honeycomb." Harvard Business School Case 824-012, July 2023.
  • Educators

About The Author

Jeffrey J. Bussgang

Entrepreneurial Management
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Related Work

    • July 2023
    • Faculty Research

    Honeycomb (B): Jumping on The Generative AI Bandwagon?

    By: Jeffrey J. Bussgang and Kumba Sennaar
Related Work
  • Honeycomb (B): Jumping on The Generative AI Bandwagon? By: Jeffrey J. Bussgang and Kumba Sennaar
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