Publications
Publications
- July 2023
- HBS Case Collection
Honeycomb
By: Jeffrey J. Bussgang and Kumba Sennaar
Abstract
Honeycomb, an audio app enabling seniors to record stories and save family memories, suddenly draws interest from a younger user demographic. The co-founders consider pivoting to better serve this new user demographic. How should they think about strategy, brand, and investor and staff retention in the context of a new round of seed financing ready to close?
Keywords
Entrepreneurship; Venture Capital; Operations; Business Startups; Customer Focus and Relationships; Age; Brands and Branding; Technology Industry; United States
Citation
Bussgang, Jeffrey J., and Kumba Sennaar. "Honeycomb." Harvard Business School Case 824-012, July 2023.