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Managing Customer Retention at Teleko

By: Eva Ascarza
  • Format:Electronic
  • | Language:English
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Abstract

This exercise aims to teach students about 1)Targeting Policies; and 2)Algorithmic decision making, 3) Retention management.

Keywords

Customer Relationship Management; Telecommunications Industry; Technology Industry; United States

Citation

Ascarza, Eva. "Managing Customer Retention at Teleko." Harvard Business School Spreadsheet Supplement 524-702, July 2023.

About The Author

Eva Ascarza

Marketing
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