Publications
Publications
- July 2023
- HBS Case Collection
Managing Customer Retention at Teleko
By: Eva Ascarza
Abstract
This exercise aims to teach students about 1)Targeting Policies; and 2)Algorithmic decision making, 3) Retention management.
Keywords
Citation
Ascarza, Eva. "Managing Customer Retention at Teleko." Harvard Business School Spreadsheet Supplement 524-702, July 2023.