Publications
Publications
- December 3, 2014
- Harvard Business Review (website)
Family Businesses Need One Person to Conquer and Another One to Rule
By: Josh Baron and Rob Lachenauer
Abstract
This article explores the different leadership styles needed in family businesses beyond the traditional "conqueror" archetype. While conquerors are growth-focused and hands-on, rulers are essential for managing complexity, focusing on governance, and addressing family interests. Rulers often face challenges in gaining recognition and can be undervalued, leading to conflicts within family businesses. Understanding the roles of both conquerors and rulers is crucial for the success and harmony of family-owned enterprises.
Keywords
Citation
Baron, Josh, and Rob Lachenauer. "Family Businesses Need One Person to Conquer and Another One to Rule." Harvard Business Review (website) (December 3, 2014).