Publications
Publications
- August 2023
- HBS Case Collection
Tenkara Outfitters
By: Christina Wallace, Jo Tango and Johnson Elugbadebo
Abstract
After taking over from their parents, Sebastian Maxwell and Alexandra Ito, CEO and COO of Minnesota-based outdoor adventure brand Tenkara, must decide how they want to resource and grow this formerly family-run business. After outdoor activities exploded during the COVID pandemic, Tenkara boasted a growth curve that could put them on a VC-backed path. But is that the right choice for these founders and this business? And if so, which of two Series A term sheets should they accept?
Keywords
General Management; Innovation; Entrepreneurship; Innovation and Management; Family Business; Entrepreneurial Finance; Business Growth and Maturation
Citation
Wallace, Christina, Jo Tango, and Johnson Elugbadebo. "Tenkara Outfitters." Harvard Business School Case 824-003, August 2023.