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Enhancing Your Contribution to Group Learning in Marketing

By: Jill Avery
  • Format:Print
  • | Language:English
  • | Pages:11
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Abstract

How to enhance your contribution to group learning in RC Marketing. Includes information on the learning contract in a case class and the respective roles of instructor and students, how to analyze a marketing case, how to participate in a marketing case discussion, and information on how instructors assess class participation. Includes FAQ.

Keywords

Marketing

Citation

Avery, Jill. "Enhancing Your Contribution to Group Learning in Marketing." Harvard Business School Technical Note 523-115, June 2023.

About The Author

Jill J. Avery

Marketing
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