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  • June 19, 2023
  • Article
  • Harvard Business Review (website)

Should You Start a Generative AI Company?

By: Julian De Freitas
  • Format:Electronic
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Abstract

Many entrepreneurs are considering starting companies that leverage the latest generative AI technology, but they must ask themselves whether they have what it takes to compete on increasingly commoditized foundational models, or whether they should instead differentiate on an app that leverages these models.

Keywords

Business Startups; Entrepreneurship; AI and Machine Learning; Applications and Software

Citation

De Freitas, Julian. "Should You Start a Generative AI Company?" Harvard Business Review (website) (June 19, 2023).
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About The Author

Julian De Freitas

Marketing
→More Publications

More from the Author

    • March 2025
    • Journal of Experimental Psychology: General

    Is Personal Identity Intransitive?

    By: J. De Freitas and L. J. Rips
    • February 2025
    • New England Journal of Medicine AI

    Disclosure, Humanizing, and Contextual Vulnerability of Generative AI Chatbots

    By: Julian De Freitas and I. Glenn Cohen
    • 2025
    • Scientific Reports

    Humor as a Window into Generative AI Bias

    By: Roger Samure, Julian De Freitas and Stefano Puntoni
More from the Author
  • Is Personal Identity Intransitive? By: J. De Freitas and L. J. Rips
  • Disclosure, Humanizing, and Contextual Vulnerability of Generative AI Chatbots By: Julian De Freitas and I. Glenn Cohen
  • Humor as a Window into Generative AI Bias By: Roger Samure, Julian De Freitas and Stefano Puntoni
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