Publications
Publications
  • June 19, 2023
  • Article
  • Harvard Business Review (website)

Should You Start a Generative AI Company?

By: Julian De Freitas
  • Format:Electronic
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Abstract

Many entrepreneurs are considering starting companies that leverage the latest generative AI technology, but they must ask themselves whether they have what it takes to compete on increasingly commoditized foundational models, or whether they should instead differentiate on an app that leverages these models.

Keywords

Business Startups; Entrepreneurship; AI and Machine Learning; Applications and Software

Citation

De Freitas, Julian. "Should You Start a Generative AI Company?" Harvard Business Review (website) (June 19, 2023).

About The Author

Julian De Freitas

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