Publications
Publications
- June 2023
- HBS Case Collection
Graphic Packaging: Project Cowboy (D)
By: Benjamin C. Esty, Scott Mayfield and Philipp Chvanov
Abstract
Analyzes the company's decision on Project Cowboy following the events described in the C Case
Keywords
Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America
Citation
Esty, Benjamin C., Scott Mayfield, and Philipp Chvanov. "Graphic Packaging: Project Cowboy (D)." Harvard Business School Supplement 223-086, June 2023.