Publications
Publications
- 1979
- The Marketing of Scientific and Technical Information
Increasing the Utilization of Scientific and Technical Information: Guidelines for Research Producers and Users
By: Rohit Deshpandé and Gerald Zaltman
Citation
Deshpandé, Rohit, and Gerald Zaltman. "Increasing the Utilization of Scientific and Technical Information: Guidelines for Research Producers and Users." Chap. 7 in The Marketing of Scientific and Technical Information, edited by William Richard King and Gerald Zaltman, 93–109. Routledge, 1979.