Publications
Publications
  • 1981
  • Chapter
  • Government Marketing: Theory and Practice

The Characteristics of Knowledge Use: Corporate and Public Policy Insights

By: Rohit Deshpandé and Gerald Zaltman
  • Format:Print
  • | Pages:9
ShareBar

Citation

Deshpandé, Rohit, and Gerald Zaltman. "The Characteristics of Knowledge Use: Corporate and Public Policy Insights." Chap. 18 in Government Marketing: Theory and Practice, edited by Michael P. Mokwa and Steven E. Permut, 270–278. Public and Nonprofit Sector Marketing. New York, NY: Praeger, 1981.

More from the Authors