Publications
Publications
- 1981
- Government Marketing: Theory and Practice
The Characteristics of Knowledge Use: Corporate and Public Policy Insights
By: Rohit Deshpandé and Gerald Zaltman
Citation
Deshpandé, Rohit, and Gerald Zaltman. "The Characteristics of Knowledge Use: Corporate and Public Policy Insights." Chap. 18 in Government Marketing: Theory and Practice, edited by Michael P. Mokwa and Steven E. Permut, 270–278. Public and Nonprofit Sector Marketing. New York, NY: Praeger, 1981.