Collaboration Wars: Slack vs. Microsoft Teams 2023

What's the future of corporate communications? Email? Corporate messaging? The battle for corporate messaging in 2023 was stacking up as a fight between Slack, which had been recently acquired by Salesforce, and Microsoft Teams. This case explores a classic judo strategy problem: how to compete against a giant competitor? Slack's new CEO, Lidiane Jones, had to devise a strategy against Microsoft, which bundles Teams with Office, and gives it away for free. Should Salesforce promote Slack as a standalone, superior product? Bundle Salesforce and Slack together? And, should Slack price its SaaS as a premium product or give it away to build scale and account control?