Betting on Green Steel

'Betting on Green Steel' traces the innovative journey embarked upon by a group of MBA students who have set out to conceive a novel steelmaker that pioneers the production of green steel. The ensemble is confronted with a series of critical choices that will shape the venture: Should the operation base be in India or Oman? What would be the best method for green steel production – carbon capture and storage, or green hydrogen? Who should they aim to cater to with their green steel - the automotive sector or the wind turbine manufacturing industry? And lastly, which business model would drive sustainable profit - green premium pricing or carbon credits? One of the team members is set to return to his family's steelmaking enterprise post-graduation, escalating the stakes to a personal level. This dynamic case study offers a thorough exploration of these key decision-making factors in the context of environmental sustainability and business strategy, providing fertile ground for engaging classroom discussions.